Penny is an International Coach Federation accredited publishing coach. She helps you deliver growing your practical skill in self-publishing and marketing your books. Penny doesn’t believe development has to be dour to give you sustainable impact. She offers you practical insight that that you can implement immediately and sustain into the future.

If you’re Penny’s perfect client you are a writer who has a finished manuscript sitting on the self. Maybe your book didn’t fit the marketing plan or a traditional publisher or maybe (like Penny) you wanted to retain control of your publishing process. You’re ready to see your book getting sold.

What sets Penny apart is her ability to demystify business. She translates the concepts into, doable chunks so that you can get your book on the shelves and bringing you income.

Castle and Associates was founded as a leadership, business and executive coaching company. Penny Castle founded it in 2008 with a focus on helping build practical business and leadership skill through business coaching, executive coaching and team coaching. In 2017 the unthinkable happened when Penny’s son was diagnosed with terminal cancer. She gave up her executive coaching practice to spend time with her son until his death in January 2018.

In 2018 Penny indie-published a number of fiction and non-fiction books. In September 2018 Castle and Associates changed direction to focus exclusively on coaching aspiring authors through the taking the leadership and coaching material that made Penny such a sought-after coach and translating for leaders and coaches to use online to develop their businesses.

Penny is an accountant by training. Prior to qualifying as an executive coach, Penny spent fifteen years as a leader in various blue-chip organisations in FMCG, Financial Services and Manufacturing.

More recently she built a successful business as a coach and happiness consultant.  Penny’s formal qualifications include:

  • Bachelor of Business Science (Finance and Accounting): UCT
  • SAP Certified (Sales and Distribution)
  • Professional Coaching Course (PCC) (University of Cape Town & New Ventures West (USA))
  • Professional Coaching Course (ACC) (University of Cape Town & New Ventures West (USA))
  • Coach supervisor (Spectrum Training)
  • International Coach Federation (ICF, USA) accredited coach
  • Enneagram Practitioner
  • Leadership Embodiment International Facilitation: Levels I and II
  • Appreciative Enquiry Coach
  • Action Learning Coach


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Self coaching activity 3: Try something new

I decided to try something new (a mini adventure) and go to a highbrow theatre show. Epic fail! What I did: I was so inspired after the 70 looking back challenge that I immediately launched into challenge 3 - try something new. That same evening I booked tickets for...

Self coaching activity 2: 70 looking back

You can use the 70 looking back is a tool to help identify the really important things in your life. I have used this focus area with my own coaching clients  and it was a variation on one of the tools recommended as part of my Integral Coach training . I did the 70...

Self Coaching Activity 1: The wheel of life

I figured that step one of my challenge was to reflect on how I am currently doing. I used the wheel of life tool to assess my current levels of satisfaction across the different dimensions of my life. What I did: I’ve never used the wheel of life with my clients but...

The self coaching challenge

Penny Castle, your challenge, should you accept it, is to apply everything that you have learnt (and hopefully will learn along the way) about executive coaching and apply it to your most important client to date: yourself. In short - try out some self coaching....

Meeting: plan a perfect meeting in 8-Steps

Love or hate 'em we all have to have  meetings. Many of us find meetings a boring waste of time and avoid them whenever we can. The reality is that being able to manage a flawless meeting opens the door on creativity, collaboration, innovation and creating action....

Team Work: Are you more of a gang than a team?

How good is the team work in your tribe? Are you high performing? In middle? Fearing for your life? Take our team work quiz and see for yourself! High Performing tribes come in all shapes and sizes. We've adapted the work from Tribal Leadership by Dave Logan, Joh King...

Listening: Why and how?

Listening is an area where most managers over-rate their ability. It's importance is under-rated. Why is it important: Listening is important for two reasons: Are you hearing all the information that is being presented? Is the person speaking feeling heard? Hearing...