Try this ΓÇô right now go on and think of the traffic rerouting options in your suburb.
Now ΓÇô think about how youΓÇÖd get from you home to the local shop if there were road works blocking your usual route.
Most of us will find the second problem much easier to work with. It demonstrates two characteristics of innovation:
-        For most of us innovation is harder in the abstract
-        It’s often easier to solve a problem than to design something from nothing
Conclusion? If you want to build innovation go and find a problem to solve.